Personas

Personas describe who you're talking to. With them, B4ker adapts language, angles, and objections to each audience.

How to build a good persona

• Who they are: role/profile, context, age range, and channels they use.
• Pains and desires: the problem it solves and the result they want.
• Objections: why they'd hesitate to buy — and the answer to each one.
• Language: tone, slang, and terms that connect (and the ones that don't).

How to use them day to day

• Select the persona when asking for content: "write for [persona]".
• Create variations of the same campaign per persona to test angles.
• Review personas when offer, price, or audience changes.

Clear personas + complete Knowledge = far more specific creatives with higher conversion.