Insights

Insights is your reading and decision panel: it brings together campaign metrics along with context (channel, goal, audience, and creatives).

Recommended flow

1. Start with the goal: lower CPA? raise ROAS? improve CTR? scale?
2. Filter before concluding: period (e.g., last 7 days vs. previous 7), channel/account/campaign, and status.
3. Read from macro to micro: overview → by campaign → by ad set/ad.

Interpret with context

• Low CTR + high CPM: a creative, message, or audience problem.
• High CPC: weak creative or expensive targeting.
• High CPA with good CTR: a bottleneck on the landing page or the offer.
• High frequency: saturation — you need new variations.

Turn reading into action

• Pause: high spend and performance below target.
• Scale: CPA/ROAS on target and stable.
• Test: new angles, offers, and variations.

Use Chat alongside: paste the numbers and ask "diagnose this and give me 5 priority actions + 3 tests for next week".