Leads

The Leads section gathers the contacts captured by your Meta lead generation forms (LeadGen), ready for follow-up.

What you'll find

• A list of leads by campaign/form, with the submitted data.
• The source of each lead (campaign, ad set, and ad).
• Follow-up so you don't miss opportunities.

Best practices

• Respond fast: conversion odds drop over time.
• Connect the Meta integration with read permission so leads show up here.
• Use Chat to generate first-contact messages in the brand's tone.

Empty leads? Check the right project/account, the filters, and whether the Meta integration has permission to read forms.