Content calendar

The Calendar organizes what will be published and when, giving rhythm and an overall view to your content production.

What you can do

• Plan publications by date, channel, and goal.
• Visualize the week/month cadence and avoid gaps or overload.
• Connect the calendar to what you generate in Chat and produce in Studio.

Recommended flow

1. Define your content pillars (e.g., educate, prove, convert).
2. Use Chat to generate an editorial calendar with themes per day.
3. Distribute formats by channel (Reels, carousel, stories, ad).
4. Track and adjust based on Insights.

Planning in batches (one production window per week) keeps consistency and reduces rework.