Assets and Knowledge

Assets and Knowledge is the most important part for Chat quality: this is where B4ker pulls the context to create with your brand's voice.

What goes into Knowledge

• Brand and positioning: what you sell, to whom, differentiators, promise, tone of voice, and what you're "not".
• Offer and rules: prices, conditions, regions, deadlines, guarantees, and restrictions (forbidden claims, compliance).
• Proof: cases, testimonials, allowed numbers, awards, and certifications.
• Product: features, benefits, common objections, and approved responses.
• References: landing pages, social channels, competitors, and examples of "good" and "bad".

How to organize it

• Think of it as a brand guide: short, objective, reusable information.
• Split it by topics (Offer, Audience, Tone of voice, Proof, Objections, FAQ).
• Update it whenever price, promise, branding, or audience changes.

Quick setup

1. Add the essentials (15–30 min): business, ICP/personas, offer, tone of voice, and 5 objections with answers.
2. Add 3–10 strong proof points and 5 examples of creatives that performed.
3. Keep the base alive: after each campaign, save winning angles and lessons.

The more complete and up-to-date the Knowledge Base, the more consistent and campaign-ready the responses.