Instagram and auto-reply

Connect Instagram and turn on auto-reply for comments and messages (organic engagement automation). Replies come out in the brand's tone, based on the project's knowledge base. This automation does not run ads or boosting.

Prerequisites

• A professional Instagram account (Business or Creator) — personal accounts don't grant the required permissions.
• Admin permission to manage integrations in the project.
• A filled-in project knowledge base (it's what gives quality to the replies).

1. Connect Instagram

Go to Settings → Integrations and find the Instagram card (Meta group). Click Connect and grant all permissions — especially manage comments and manage messages (required). When you return, the card shows Connected with your @username. If you decline any permission, click Reconnect and authorize everything.

2. Allow third-party tools (in the Instagram app)

In the app: Settings → Messages (or Privacy/Message controls) and enable access for connected/third-party tools to messages. The name varies by app version.

3. Enable auto-reply

Open the Engagement automation card and turn on the Automation enabled switch. Choose the Review mode:

• Automatic: sends on its own after the safety check.
• Human review: the reply goes to the Approval queue for you to approve/edit before sending (recommended to start).

In Active channels, choose: public reply (on the comment), private reply (in the commenter's direct), and direct message (DM auto-reply). Optional: list excluded posts (opt-out) and configure the automation disclosure.

4. Validate

1. After turning it on, the card shows Awaiting test with the Test connection button.
2. Click Test connection and comment on a recent post on the account itself. The card switches to Verifying… and waits for the webhook to arrive (a few seconds).
3. When the first comment arrives, the card turns Active.
4. In Human review, the reply appears in the Approval queue; in Automatic, it's sent on its own.

What to expect

• New comments trigger a reply through the active channels; DMs are answered within the allowed window.
• Meta's rules are respected: no proactive DMs, one reply per comment, and sending only within the windows. Opt-out posts never receive a reply.
• Privacy: B4ker uses only the data needed to reply and audit.

Note on App Review / production

Serving third-party accounts in production requires Meta approval (App Review + Business Verification, and Tech Provider for multi-account). While the app isn't approved, the automation only works for test/developer accounts with a role on the app.