Answer everyone. Invent nothing.
Baker answers your Instagram comments and messages automatically — with canned replies you wrote, or with AI grounded in your knowledge base. And when it does not know, it fetches you instead of improvising.
Three questions, three paths
This is how Baker decides. The third one matters most: when the knowledge base does not support an answer, it does not make one up.
What are your opening hours?
Hi! We're open Monday to Friday, 9am to 6pm 😊
A rule you wrote. Instant, free and always identical — ideal for hours, address and payment methods.
Do you ship to Manaus? How much is shipping?
We do! Delivery to Manaus takes 5-8 business days and shipping is R$34.90.
Generated from your knowledge base, in the asker's language. Only sent when the base supports every claim.
Can I pay in 12 interest-free instalments?
Let me get someone from the team to answer that precisely. One moment!
The knowledge base did not cover this. Rather than risk a wrong number, Baker escalates to a human and stays silent until you take over.
You choose how much it reuses
Replies you already approved can answer similar questions instantly. The profile sets how much — and none of them answers without a basis.
Reusing a reply you already approved costs nothing; generating a fresh one costs a model call. So the more Baker reuses, the lower the cost per conversation — and the faster the reply. No profile answers when the knowledge base does not support the answer.